MICHU BIANCHI

Michu works in fine layers of meaning. Her path from graphic design to visual arts to directing was less a sequence than a superimposition. Her perspective blends poetry, irony, and a meticulous attention to composition.
Guided by what she calls the two main pillars of her life, humour and sensitivity, it’s this duality that makes her so at ease in advertising: a place where lightness and weight, playfulness and depth, can coexist without compromise. Her work installs emotions that stay with the viewer—sometimes unsettling, almost always persistent.